{"id":1692,"date":"2017-02-16T15:19:08","date_gmt":"2017-02-16T15:19:08","guid":{"rendered":"https:\/\/www.osfhealthcare.org\/blog\/?p=1692"},"modified":"2017-02-17T15:50:09","modified_gmt":"2017-02-17T15:50:09","slug":"osf-healthcare-nourishing-innovative-ideas","status":"publish","type":"post","link":"https:\/\/osf-blog.live.imagescape.com\/blog\/osf-healthcare-nourishing-innovative-ideas\/","title":{"rendered":"OSF HealthCare Nourishing Innovative Ideas"},"content":{"rendered":"<p>I am a practicing physical therapist within OSF HealthCare. It was about five years ago, I came up with an innovative idea to improve outcomes for patients with lower back pain. Physical therapists spend much of their time performing manual therapy techniques to the spine to facilitate pain reduction, improve range of motion and promote healing, all of which creates better outcomes for the patient. However, due to increased restrictions by insurance companies, physical therapists receive fewer visits to treat each patient. Fewer visits reduce\u00a0the exposure patients have to manual therapy techniques which may influence how long it takes for patients to recover. It may also influence the overall reoccurrence rate of low back pain.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1694 size-medium\" src=\"https:\/\/osf-blog.live.imagescape.com\/blog\/wp-content\/uploads\/2017\/02\/Video-Pressup-with-decompression-and-overpressure-300x169.jpg\" alt=\"innovation solution to reduce back pain. \" width=\"300\" height=\"169\" srcset=\"https:\/\/osf-blog.live.imagescape.com\/blog\/wp-content\/uploads\/2017\/02\/Video-Pressup-with-decompression-and-overpressure-300x169.jpg 300w, https:\/\/osf-blog.live.imagescape.com\/blog\/wp-content\/uploads\/2017\/02\/Video-Pressup-with-decompression-and-overpressure-500x281.jpg 500w, https:\/\/osf-blog.live.imagescape.com\/blog\/wp-content\/uploads\/2017\/02\/Video-Pressup-with-decompression-and-overpressure-768x432.jpg 768w, https:\/\/osf-blog.live.imagescape.com\/blog\/wp-content\/uploads\/2017\/02\/Video-Pressup-with-decompression-and-overpressure-710x399.jpg 710w, https:\/\/osf-blog.live.imagescape.com\/blog\/wp-content\/uploads\/2017\/02\/Video-Pressup-with-decompression-and-overpressure-400x225.jpg 400w, https:\/\/osf-blog.live.imagescape.com\/blog\/wp-content\/uploads\/2017\/02\/Video-Pressup-with-decompression-and-overpressure.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>I, along with fellow physical therapist Jana Bresch, developed a solution to this ongoing problem. The Invertabelt is a self-application tool that allows patients to perform similar manual therapy techniques they would receive in a clinical setting, but now in the comfort of their own homes. This helps patients increase the exposure time to clinical manual therapy techniques, thus promoting quicker reduction and\/or elimination of back pain. We were so confident in our product, we developed a business called The Oakford Group, LLC and applied for and received two patents. The questions was, how do we sell this thing and who do we sell it to?<\/p>\n<p>Enter OSF HealthCare. The hospital system\u2019s innovation partnerships and ventures teams also thought we had a great idea and financially backed us to participate in <a href=\"https:\/\/www.bradley.edu\/?s=Brave+launch\">Brave Launch<\/a>, a business accelerator led by the Illinois Small Business Development Center at <a href=\"https:\/\/bradley.edu\/\">Bradley University<\/a> and sponsored by OSF. The program pushes select teams out into the real world to gain insight and develop their business models through customer discovery.<\/p>\n<h2><strong>Customer Discovery<\/strong><\/h2>\n<p>When launching new products or ideas, many new businesses have not taken the time to identify a set of customers. This matters because you could have a product that goes to market only to find it doesn\u2019t meet the needs of any customers. Brave Launch gives you the tools and mentorship you need to talk to potential clients, get their feedback and determine whether you need to entirely redevelop your idea or make small tweaks before real production begins.<\/p>\n<p>The seven-week program gave us the\u00a0confidence to continue with our business model\u00a0and helped us create different versions of our marketing strategy. It also introduced us to potential funding options and prepared our business for how to accept different types of financing. Brave Launch culminates in a so-called \u201cpitch day\u201d which is much like an episode of <em>Shark Tank<\/em>. We had the opportunity to present our innovative products to organized investor organizations and answer pertinent questions about our business models.<\/p>\n<p>To our surprise, we actually won the competition for Best\u00a0Business Model.\u00a0 The Oakford Group is now at the point where at least two of the venture groups we presented to are continuing to evaluate The Invertabelt with potential for financial backing.<\/p>\n<h2><strong>OSF Creating an Innovative Culture<\/strong><\/h2>\n<p>As we wait for different investor groups to do their due diligence on our company and product, it\u2019s amazing to see how far we\u2019ve come in such a short amount of time. It wouldn\u2019t have been possible without the continued efforts of OSF HealthCare to support Mission Partners like me with innovative ideas. OSF was one of the major sponsors for the Brave Launch project. The organization also funded my company\u2019s entry fee to participate.<\/p>\n<p>It\u2019s my hope that my story will encourage others within OSF HealthCare to share their concepts for improving health care. It\u2019s the people on the front lines of care delivery who understand everyday hindrances to care and possibly have many ideas to make care more effective and cost efficient. They just need to know that OSF is a resource and advocate for those wanting to make those ideas a reality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am a practicing physical therapist within OSF HealthCare. It was about five years ago, I came up with an innovative idea to improve outcomes for patients with lower back pain. Physical therapists spend much of their time performing manual therapy techniques to the spine to facilitate pain reduction, improve range of motion and promote [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[355],"tags":[286,401],"coauthors":[],"class_list":["post-1692","post","type-post","status-publish","format-standard","hentry","category-innovation","tag-back-pain","tag-customer-discovery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OSF HealthCare Nourishing Innovative Ideas<\/title>\n<meta name=\"description\" content=\"OSF HealthCare employee describes the support he received in getting his innovative idea off the ground.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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